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New Grey Matter Episode: James Quincey, Chairman and CEO of The Coca-Cola Company Talks Stewarding Change with Declan Kelly of Consello

In the latest episode of Grey Matter, Consello Founder, Chairman, and CEO Declan Kelly sits down with James Quincey, Chairman and Chief Executive Officer of The Coca-Cola Company, to discuss what it takes to lead an iconic institution through change, and how leaders balance preservation with progress.

Under his leadership, The Coca-Cola Company expanded its portfolio, evolving into a total beverage company while modernizing its operating model. The intent was not to diminish the brand’s legacy, but to protect it by ensuring the system around it remained fit for the future.

The conversation explores how an engineering mindset shaped Quincey’s approach to decision-making, why simplifying the organization strengthened its focus, and how leaders act decisively without waiting for perfect information. It’s a rare look at how large systems perform under changing conditions—and what it means to protect an iconic brand while still innovating.


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About Consello

Consello is an Advisory and Investing Platform.

Our six distinct advisory practices provide the complete strategic counsel today’s leaders need to grow and transform their organizations. Our advisory expertise spans corporate advisory; M&A; Growth; Marketing; Technology; and Sports, Entertainment and Leadership Development. Dedicated teams operate in each practice, led by a leadership group with deep operational experience across industries, business growth stages and market cycles and with an expansive set of global corporate relationships.

Our investment business, Consello Capital, identifies high-potential mid-market companies and invests capital and expertise to transform their growth.

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