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Grey Matter: Inside the Minds of the People Who Move the World

Ed Bastian: CEO, Delta Air Lines

The Grey Matter That Redefined an Industry

Ed Bastian embodies a rare kind of leadership, the ability to balance empathy with a deep sense of conviction when the stakes couldn’t be higher. In 2005, he stood alone in bankruptcy court when 180 airlines had filed before him and only a few survived.

At the height of COVID, with Delta’s business literally grounded, he refused to furlough a single employee. He blocked middle seats for over a year because protecting his people mattered more than the economics.

Under his leadership, Delta is now the most admired airline in the world. As Ed said himself, it’s not just a byproduct of their planes or technology, it’s because of a culture obsessed with taking care of its employees, knowing they’ll take care of their customers.

This conversation is about what happens when leaders trust something deeper than data or convention and how the hardest moments don’t build character, they reveal it.

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