Featured Insights
The Latest Operator Insights
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Larry Culp’s Grey Matter: Prioritizing Focus Over Synergy
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Scott Strazik | CEO, GE Vernova
Shaping The Future of Global Energy
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Ed Bastian | CEO, Delta Air Lines
Personalizing The Passenger Journey at 30,000 Feet
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Sir Sajid Javid | Senior Advisor
How Global Business Can Excel Given Shifting International Norms
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Heidi Andersen | Senior Managing Director
How AI is Rewiring the Enterprise
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John Herlihy | Non-Executive Chair, Consello Ireland
How the Best Organizations Design for Speed From the Inside Out
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Elaine Coughlan | Senior Advisor
Getting Ahead of the Next Technology Evolution
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Alice Breeden | Managing Director, Consello Talent
Cultivating Your Leadership Ecosystem for Today and the Future
Grey Matter: Inside the Minds of the People Who Move the World
James Quincey: Chairman & CEO
Stewarding an Iconic Brand Through Change
For nearly 140 years, The Coca-Cola Company has grown by building one of the most enduring and recognizable brand systems in the world, expanding across markets and categories while maintaining a level of global consistency.
That scale and reach became a defining strength, but it also required a new approach as consumer behavior, technology, and expectations evolved.
When James Quincey became Chairman and CEO, he approached that moment with a mindset shaped by engineering and operational discipline. Rather than relying solely on precedent, he focused on how complex systems perform under changing conditions.
In this episode of Grey Matter, Quincey sits down with Consello Founder, Chairman and CEO Declan Kelly to discuss what it takes to lead an iconic institution through change, balancing preservation with progress.
