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Grey Matter

Ed Bastian: CEO, Delta Air Lines

The Grey Matter That Redefined an Industry

Ed Bastian embodies a rare kind of leadership, the ability to balance empathy with a deep sense of conviction when the stakes couldn’t be higher. In 2005, he stood alone in bankruptcy court when 180 airlines had filed before him and only a few survived.

At the height of COVID, with Delta’s business literally grounded, he refused to furlough a single employee. He blocked middle seats for over a year because protecting his people mattered more than the economics.

Under his leadership, Delta is now the most admired airline in the world. As Ed said himself, it’s not just a byproduct of their planes or technology, it’s because of a culture obsessed with taking care of its employees, knowing they’ll take care of their customers.

This conversation is about what happens when leaders trust something deeper than data or convention and how the hardest moments don’t build character, they reveal it.

In this episode, you’ll hear and see Ed address:

  • How growing up as one of nine kids in upstate New York and spending two years driving his younger brother to chemotherapy taught him that leadership is about service, not position.
  • Why he left Delta six months before filing for bankruptcy and what it took for him to come back and lead the restructuring on his own terms.
  • The moment his chairman told him during COVID that character isn’t formed in the crucible but revealed by it, and how that truth guided the decisions that would shape Delta’s future.
  • The decision during COVID to refuse furloughs and block middle seats for over a year and why protecting his people mattered more than the potential business impact.

The views and opinions expressed herein are solely those of the individual authors and do not necessarily represent those of The Consello Group. Consello is not responsible for and has not verified for accuracy any of the information contained herein. Any discussion of general market activity, industry or sector trends, or other broad-based economic, market, political or regulatory conditions should not be construed as research or advice and should not be relied upon. In addition, nothing in these materials constitutes a guarantee, projection or prediction of future events or results.


Ed Bastian

CEO, Delta Air Lines

As CEO of Delta Air Lines, Ed Bastian leads more than 90,000 global professionals who are building the world’s premier international airline, powered by a people-driven, customer-focused culture and spirit of innovation.

Under Ed’s leadership, Delta is transforming the air travel experience with generational investments in technology, aircraft, airport facilities and, most importantly, Delta’s employees worldwide. A 24-year Delta veteran, Ed has been a critical leader in Delta’s long-term strategy and champion of putting Delta’s shared values of honesty, integrity, respect, perseverance and servant leadership at the core of every decision.

Since being named Delta’s CEO in May 2016, Ed has expanded Delta’s leading position as the world’s most reliable airline while growing its global footprint and enhancing the customer experience in the air and on the ground. During his tenure as CEO, Delta has become the world’s most awarded airline, having been named the Wall Street Journal’s top U.S. airline; the top-ranking airline in Fortune’s World’s Most Admired Companies; the most on-time global airline by FlightGlobal; the Platinum Award recipient for operational excellence by Cirium; among TIME100’s Most Influential Companies; a Glassdoor Best Place to Work; and more.

In 2018, Fortune magazine named Ed among “The World’s 50 Greatest Leaders,” and in 2019, he was elected to the membership of the Council on Foreign Relations. Most recently, Ed was awarded for his Executive Leadership in FlightGlobal’s 2021 Airline Strategy Awards and named among the Top 10 CEOs of 2021 in Glassdoor’s Employees’ Choice Awards as a leader who excelled at supporting their people throughout a global pandemic.

Ed’s values-based leadership propelled the airline to become the industry leader and a trusted global brand, guided by empathy, humanity and devotion to service, which has served Delta well in good times and bad. He has served as a Delta leader and steered the company through the most challenging periods of the company’s history, including 9/11, bankruptcy and COVID-19.

When asked to sum up his job in five words, Ed’s response is: “Taking care of our people.” The answer reflects his leadership philosophy, which is based on the “virtuous circle” – if you take care of your people, they take care of your customers, whose business and loyalty allow you to reward your investors.

Ed joined Delta in 1998 as V.P. – Finance and Controller. He was named Chief Financial Officer in 2005, and in 2007 he was appointed to serve as Delta’s President.

Before joining Delta, Ed held senior finance positions at Frito-Lay International and Pepsi-Cola International. Ed started his career with Price Waterhouse, where he became an audit partner in its New York practice.

Ed grew up in Poughkeepsie, New York, and graduated from St. Bonaventure University with a bachelor’s degree in business administration. He lives in Atlanta and is deeply involved in his faith, family and community.

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