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Mindy Grossman | Consello

The Value of a Story

Watch Mindy Grossman’s views on The Value of a Story.

The views and opinions expressed herein are solely those of the individual authors and do not necessarily represent those of The Consello Group. Consello is not responsible for and has not verified for accuracy any of the information contained herein. Any discussion of general market activity, industry or sector trends, or other broad-based economic, market, political or regulatory conditions should not be construed as research or advice and should not be relied upon. In addition, nothing in these materials constitutes a guarantee, projection or prediction of future events or results.

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Mindy Grossman’s Executive Perspective

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Mindy Grossman

The Value of a Story

From cave drawings and oral traditions to written narratives and today’s multimedia engagement, humans have been fascinated with storytelling for as long as we have been human. So why has storytelling stayed with us through the ages? And why does it continue to play such a profound role in society?


Mindy Grossman

Partner & Vice Chair

Mindy Grossman is a Partner at Consello. She is a high-energy, disruptive leader with extensive experience in building and transforming consumer brands.

Prior to Consello, Mindy served as the President and CEO of WW International, and as a member of the board of directors through March 2022. She joined the company in July 2017 where she led the organization’s rebrand from Weight Watchers to WW to reflect their new purpose – “To inspire healthy habits for real life. *For people, families, communities, the world – for everyone,” to be the brand to democratize wellness for all. She also oversaw the digital transformation of WW; launched three breakthrough food program innovations; led the formation of WWGOOD and the Healthy Living Coalition; as well as the WW Presents “Oprah’s 2020 Vision: Your Life in Focus” national tour.

Prior to WW, Mindy served as the CEO and a member of the board of directors at HSNi where she oversaw a $4 billion direct to consumer retail portfolio. She positioned HSNi as a leader in boundaryless retail, integrating entertainment, content, commerce and community and offering customers a seamless shopping experience across multiple channels. Prior to that, Mindy served as CEO of IAC Retail, the former parent company of HSNi. She successfully took IAC Retail public in 2008 and subsequently became CEO of HSNi until 2017.

Before joining IAC, Mindy served as a Global Vice President at Nike, Inc., where she oversaw its $4 billion global apparel business and served as co-chair of Nike’s Women’s Leadership Council. Earlier in her career, Mindy served as President and CEO of Polo Jeans Company, Vice President of New Business Development at Polo Ralph Lauren Corporation, President of Chaps Ralph Lauren, and Senior Vice President of Menswear for Warnaco, Inc. She also held senior positions at Tommy Hilfiger and Oxford Industries.

Throughout her career, Mindy has been widely recognized for her leadership including being named to Forbes Magazine’s “The 100 Most Powerful Women;” The Financial Times “Top 50 Women in World Business;” TIME Magazine’s “50 Most Influential People in Healthcare;” and was named the Ernst & Young Entrepreneur of the Year for Corporate Innovation. She was also a recipient of the Ellis Island Medal of Honor.

Mindy was appointed to the Digital Economy Board of Advisors for the Chamber of Commerce during the Obama administration, where she served as an advisor from 2014 to 2017. She also served as the Chairman of the National Retail Federation and Chairman of the NRF Foundation.

Mindy currently serves on the National Board of Directors of the American Heart Association and is also a member of the Board of Directors of VF Corporation, Herself Health, Fanatics, Inc. and Hungryroot.

About Consello

Consello is an Advisory and Investing Platform.

Our six distinct advisory practices provide the complete strategic counsel today’s leaders need to grow and transform their organizations. Our advisory expertise spans corporate advisory; M&A; Growth; Marketing; Technology; and Sports, Entertainment and Leadership Development. Dedicated teams operate in each practice, led by a leadership group with deep operational experience across industries, business growth stages and market cycles and with an expansive set of global corporate relationships.

Our investment business, Consello Capital, identifies high-potential mid-market companies and invests capital and expertise to transform their growth.

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