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Grey Matter: Inside the Minds of the People Who Move the World

James Quincey: Chairman & CEO

Stewarding an Iconic Brand Through Change

For nearly 140 years, The Coca-Cola Company has grown by building one of the most enduring and recognizable brand systems in the world, expanding across markets and categories while maintaining a level of global consistency.

That scale and reach became a defining strength, but it also required a new approach as consumer behavior, technology, and expectations evolved.

When James Quincey became Chairman and CEO, he approached that moment with a mindset shaped by engineering and operational discipline. Rather than relying solely on precedent, he focused on how complex systems perform under changing conditions.

In this episode of Grey Matter, Quincey sits down with Consello Founder, Chairman and CEO Declan Kelly to discuss what it takes to lead an iconic institution through change, balancing preservation with progress.

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