Rick Pineda
Managing Director
Rick is a Managing Director in Consello's Sports Practice, bringing 20 years of experience building large-scale sports and entertainment partnerships for global brands, leagues, and rights holders. He advises clients on enterprise growth strategy, rights valuation, and portfolio commercialization across sports, culture, and entertainment platforms.
Rick is a Managing Director in Consello's Sports Practice, bringing 20 years of experience building large-scale sports and entertainment partnerships for global brands, leagues, and rights holders. He advises clients on enterprise growth strategy, rights valuation, and portfolio commercialization across sports, culture, and entertainment platforms.
Background
Prior to joining Consello, Rick was Vice President, Global Sports at Diageo, where he built the company’s global sports function from the ground up, scaling its presence across established leagues and emerging platforms, including a deliberate push into women’s sports. He led Diageo’s first-ever spirits partnership with FIFA World Cup 2026 and its landmark sponsorship with the NFL.
Earlier in his career, Rick built and led partnerships across Major League Soccer, FanDuel, Etihad Airways, JetBlue, and Madison Square Garden, driving new revenue and measurable commercial impact across sales, activation, and brand management. His work spanned established global brands to emerging, challenger platforms, and domestic to international markets, giving him a broad, cross-functional view of how partnerships are built and scaled.
